Clou Fashion Stores has designed and realized the store of the famous brand of beachwear, known worldwide, MC2 Saint Barth present at the airport of Orio al Serio.

 

Also in this case, Clou not only oversaw the design and construction of the furnishings, but also took care of managing the extra furnishings, such as the construction of the plasterboard, the ceiling, the painting of the walls and the laying of the floor. We also organized and planned the production of all the complex documentation required by the airport.

 

The result is a warm and refined environment thanks to the great chromatic harmony between the shell and the furniture. The whole designed to enhance the colored items on display.

 

The language used is te one of the traditional format, revisited in some exhibition elements in order to updated it with the new format.

 

 

As for the store in Naples, also in this case the store is located in the area before the gates. It is therefore impossible to leave without first immersing yourself in the sparkling world of Saint Barth. The strong characterization of the furnishings allows customers to enjoy a shopping experience in an environment inspired to the beach thanks to the cabin-shaped furnishings that attract the clients from the shop window, while leaving the view free to the inside of the store.

 

The walls, in fact, are equipped with the classic display systems, inspired by the marine world, with self-supporting MDF modules, which are identified by the particular "beach cabin" structure with upper porthole, sample gray lacquered and metal rack. Thanks to their great versatility, these structures can be freely arranged in the space and allow a variety of display combinations that define the categories: woman swimsuit, man swimsuit and kids beachwear.

 

Clou Fashion Stores always works in close contact with customers to be able to meet the ever changing needs of the brand.

This is why the famous cabin structures, recognizable and impactful, have recently been revisited and elements belonging to the new format have been added, such as the hanging bar, made of natural wood branches and supported by hemp ropes and exhibition swings on which to find the models of the latest collections.

 

Finally, graphic panels with images that characterize the brand are used to highlight the cash desk area and to the right of the entrance to highlight a particular communicative area with display on mannequins.

 

The result is a store in which the strong characterization of the furniture does not dominate the items shown, but is perfectly linked to them, managing to enhance the colors and colorful prints of the brand.

 

Clou Fashion Stores has been reconfirmed once again as a single point of reference for all the various phases of the project, fulfilling all the requirements of the brand.

  • Art Director: Eleonora Pozzi

  • Project Leader: Pierangelo Spimpolo

  • Designer: Andrea Turco

  • Project Manager: Andrea Turco

  • Year: 2017

  • Sales Area: 40mq

  • Location: Orio al Serio International Airport

  • Actions:

    • Interior design

    • Custom – made furniture production

    • Design and coordination of extra furniture works

    • Completion of the airport document

PORTFOLIO

MC2 Saint Barth

Italy / Spain / Mexico / Thailand / Colombia / French Antilles / Russia

  • Art Director: Eleonora Pozzi

  • Project Leader: Pierangelo Spimpolo

  • Designer: Andrea Turco, Chiara Mariani

  • Project Manager: Andrea Turco

  • Year: 2018

  • Sales Area: 41mq

  • Location: Naples International Airport - Italy

  • Actions:

    • Interior design

    • Custom – made furniture production

    • Design and coordination of extra furniture works

    • Completion of the airport document

  • Art Director: Eleonora Pozzi

  • Project Leader: Pierangelo Spimpolo

  • Designer: Andrea Turco

  • Project Manager: Andrea Turco

  • Year: 2017

  • Sales Area: 70mq

  • Location: Riccione, Viale Ceccarini - Italy

  • Actions: Interior design of the store; Realization of the furniture

  • Project Leader: Pierangelo Spimpolo

  • Project Manager: Andrea Turco

  • Designer: Eleonora Pozzi

  • Year: 2018

  • Sales Area: 20mq

  • Location: Milano, Via Della Spiga - Italy

  • Designers: Arch. Eleonora Pozzi - Andrea Turco

  • Anno: 2017

  • Sales Area: 25mq

  • Location: Moscow - Russia

  • Designers: Arch. Eleonora Pozzi - Andrea Turco

  • Anno: 2014

  • Sales Area: 18mq

  • Location: Milano - Italy

  • Designers: Arch. Eleonora Pozzi - Andrea Turco

  • Anno: 2014

  • Sales Area: 30mq

  • Location: Milano Marittima - Italy

  • Designers: Arch. Eleonora Pozzi - Andrea Turco

  • Anno: 2014

  • Sales Area: 55mq

  • Location: Santa Margherita - Italy