The collaboration between CLOU Fashion Stores and Arena Water Instinct, a made in Italy swimwear brand
known worldwide, it has consolidated over the years and, thanks to the continuous relationship, different furnishing formats have been created used in the design of corners and shops in prestigious locations.
The Clou creative office, through an ad hoc study, carefully analyzed the new needs of the made in Italy brand of swimwear famous all over the world, the characteristics of the proposed product and its commercial positioning, in order to be able to combine the peculiarities of the brand with the needs of the market.
The minimal and simple style develops on the concept of the cyan color line
which is the common thread that runs through all the white furniture walls and is also recalled in the center room elements through graphics.
The product of the brand, so varied and assorted, is perfectly arranged on the walls that can be equipped which allow great versatility thanks to the numerous accessories: on the same wall you can find, for example, both the different variants of goggles and bags. In this way the same type of structure can be used for the different products, giving unity and linearity to all the furnishing elements.
The development of the walls is alternated with focus points in which, on a cyan-colored base, the mannequins on which the top models will be positioned are arranged. The back panel stands out from the general white thanks to an image on which the current slogan “I am water” is found.
Simplicity, cleanliness, linearity and versatility
these are the characteristics that describe the Arena Water Instinct format, in which the product, displayed in all its variants, is the true protagonist of the space.