Sundek Outlet Concept Store
In this case the request, in addition to providing for a lower budget per square meter, was focused on greater display capacity.
The Clou creative team, coordinated by the architect Eleonora Pozzi, has revived the concept of home and hospitality but in a fresher and more minimal style, without neglecting the elegance that also characterize the boutique concept.
Ideas, imaginary visions, begin to take shape ...
The studying of a concept store begins with the analysis of the brand, from knowing how to grasp the message, the philosophy. It cannot be limited to the correct display of the products. There is more, there is passion and feeling.
A path that leads us to define a project in all its details.
The exhibition structures become tall metallic frames that suspend, in addition to the product, also the paintings with photographic images conceived and designed ad hoc for the brand.
Here too yes re-propose key elements of the Sundek house that immediately bring to mind the coordinated image of the brand ... the checkout counter that becomes a kitchen island, the books, the curtains, the boiserie ... the furnishing elements that also become a free standing room centerpiece, maximizing display capacity, while also allowing adjust-ability and interchangeability of accessories.
For the realization of the furnishing we used FSC® certified materials, which identifies products containing wood from forests managed in a correct and responsible manner according to rigorous environmental, social and economic standards.
The surfboard (an iconic object of the Sundek world) here too is on the ceiling and also takes place on the center table in the room, becoming the common thread between the different worlds.
Everything was managed by Clou who guaranteed a "turnkey" service.
The design layout was immediately centered on the needs expressed by the Brand, meeting the total satisfaction of the ownership, with which we are starting a collaboration that will lead us to intervene on the various sales points in Italy / Abroad, and this one important Brand he proposed to enhance.
Our participation was not limited to the realization of the furnishing, but Clou's technical team also got engaged in the construction works.
From the construction of plasterboard walls for the definition of the fitting rooms, to the whitewashing, to the revision of the lighting system, to the spot facing of the oak floor.
Everything was handled by Clou, guaranteeing a "turnkey" service.