Today we don't hear about anything else, we want nothing more than "Going back to what we were before". We have to grasp today the opportunity to be better tomorrow , both as People and as Professionals, ready to grasp those ideas for growth that are offered to us by the terrible experience of this period.
Why should we take the opportunity to administer the vaccine in the pharmacy? Should we consider it as an opportunity not to be missed?
Because this allows the Pharmacist Profession to raise the bar, which in recent times has slipped more and more towards the narrower commercial sphere with all the problems that this entails.
Unequal comparison with large retailers, born with chains thanks to law 124 of 2017, that can boast privileged positions with distributors who are often also owners of pharmacies. Now there is the concrete possibility of bringing back to center the medical-scientific field of the Profession.
All of what is going on today has an important value, but once the emergency period is over what will happen? Why think now of reorganizing the space inside the pharmacy, why consider changing the furnishings if in a few months the emergency will be over and everything will be as before?
Nothing will be like before, the pandemic has marked a point of no return. From today it will be possible to administer vaccines (not just for Covid) and offer health consultancy directly in the pharmacy, not only selling drugs and / or products. Spaces can be made available for doctors and specialists inside the pharmacy, meaning the Pharmacist and the pharmacy itself will finally be recognized by all citizens for what they actually represent:
The primary, most proximate and widespread health unit, supporting the National Health Service.
Yes, but won't this penalize me in terms of turnover? Because in the end I, the Pharmacist, have to think about that.
The answer is as simple as it is inspiring , for the food for thought it offers:
NO, it does not penalize me, on the contrary, the health services that will be offered will serve to bring back to the pharmacy those people who today prefer online shopping and e-commerce.Those people who hurriedly enter the pharmacy today and have "lost" the taste for impulse purchases.
I enter the Pharmacy, I look around and I SEE a product that I did not think of buying. But precisely because I have simply seen it and maybe it's on offer, I buy it. The mantra must be:
We bring as many people back to the Pharmacy as possible without debasing the profession of the pharmacist