#FarEmpathy Be Social. Be Empathic

Empathy in the web and digital world.

Our #FarEmpathy project extends all-round to the world of pharmacies, including not only physical but also digital space.

In fact, in recent years, digital channels (social networks, websites, landing pages and much more) have assumed an increasingly fundamental importance for any company or commercial activity.

And pharmacies are not excluded from this dynamic.

Digital channels for commercial activities.

Giulia Sbarra, Social Media Manager

 

No commercial activity today can afford not to use or, even worse, misuse these new communication channels that have gradually become part of our life.

The average usage time of social media has risen a lot in recent years and literally “exploded” during the lockdown.

This has led to a great acceleration of the processes already in place and a change in the way of communicating that will push all companies, not just commercial establishments, to using these new communication channels with their customers in a professional and continuous way.

FarEmapthy's digital goal for pharmacies.

The goal of the FAREMPATHY project is to give, in a simple and integrated way, all the tools to communicate well on social networks and, in general, on the digital channel, creating if there is not already an activity on social networks or enhancing and structuring the digital communication of the pharmacy.

Important to pay attention is to create valuable content to share. In marketing one of the fundamental laws is "content is king": The content is essential for the correct communication of your company or business.

Furthermore, for a good communication it is not enough to make a post, even well written, once in a while: continuity and a well-set and structured work that lasts over time is needed.

The FareEmpaty team can support you in this activity by deciding with you the "editorial plan", that is the lineup of topics to be discussed and creating ad hoc content, which will be posted according to precise timelines.

Only in this way, with your most correct communication, will you achieve the result of creating and consolidating a long-term empathic relationship with your customers, and of acquiring new ones.

All of this, however, requires a lot of effort in terms of creative energy and time which, while running your business, can be difficult to find.

With FarEmpathy you will have ongoing, professional support for your digital and social communication that will help you develop and maintain your presence on social networks.

Develop your loyalty campaigns and acquisition of new customers with the creation of a shared editorial plan and a marketing strategy designed after the characteristics of your business.

 


> Blog FarEmpathy The Lego Serious Play method

> Blog FarEmpathy Empathic Project

> Blog FarEmpathy Graphic Communication

> Blog FarEmpathy Let's learn about empathy


 

 

 

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