Clou Fashion Stores designed the restyling of Cifra SPA showroom, Italian company based in Verano Brianza, world leader in the production of technical fabric that finds its maximum application in the production of sportswear. This company is best known for the patent that thanks to the particular weaves of the Warp Knitting Seamless technique allows to create products that do not require the use of seams.
The concept of Clou style division was designed to underline the technical and innovative nature of this material. Mannequin in sportswear are placed at the center of the space thanks to the alternation of bases with different finishes and heights.
In the perimeter mannequins with technical clothing emerge from a backdrop made of wire mesh, next to which an inclined geometric tubular element becomes an hanging bar. The continuous alternation of the elements gives strong dynamism to the display of the products.
Also worthy of note are the metal tubular cages with a wooden base used to display full figures mannequin.
In the recess area was created a suspended container space where on the front is applied a monochrome black graphic that recalls the female world and under are placed mannequins for the display of sports socks and t-shirts.
The element that most characterizes the environment is the frame present in the dressing room and in the area that divides the showroom from the area dedicated to technical stockings. This structure is made of tubular metal, on which are placed opal panels covered with the technical fabric of stocking in order to emphasize their geometric patterns.
The result is an elegant and formal showroom in which is highlighted the innovative and creative aspect of the displayed products.
Designer: Danilo Duroni
Project manager: Andrea Turco
Sales Area: 124mq
Location: Verano Brianza MB - Italy